Underline For Conference Organizers

****In response to declining in-person attendance due to travel challenges, budget cuts, and shifting professional priorities, conference organizers are seeking sustainable ways to maintain revenue and relevance. This article makes a strong case for professionally recording conferences as a strategic solution—not a fallback. Contrary to common fears, offering recorded access does not reduce live attendance; instead, it creates a new stream of income by reaching global, remote, and underserved audiences who were never likely to attend in person. Real-world examples show revenue increases of 25–45%, with returns on investment ranging from 200% to 400%. The article outlines cost-effective recording options, addresses common concerns (e.g., speaker consent, technical complexity), and presents a practical framework for integrating recording into conference offerings. Ultimately, it argues that recorded content enhances accessibility, broadens impact, and builds long-term financial resilience—positioning forward-thinking organizers for success in a changing event landscape.